PRODUCT DESIGNER · SYSTEMS THINKER

I turn complex workflows into

I turn complex workflows into

I turn complex workflows into

clear, human experiences.

clear, human experiences.

clear, human experiences.

I’m Lily, a product designer shaped by living across four continents from a young age. Those experiences taught me to observe closely, adapt quickly, and consider perspectives beyond my own. Today, I bring that curiosity to untangling complex requirements and designing thoughtful, intuitive products.

Complex B2B workflows

Complex B2B workflows

Research-Led design

Research-Led design

Fintech & AI B2B SaaS

Fintech & AI B2B SaaS

HOW I WORK

Curiosity starts the work.
Clarity moves it forward.

I enjoy learning how people work, where they get stuck, and what would make their experience feel easier and more intuitive.

01

Find the Real Workflow

Looking beyond the happy path reveals the habits, constraints, and workarounds shaping the experience.

02

Make Complexity Legible

I turn complex systems into clear decisions, predictable actions, and flexible experiences.

03

Build Through Collaboration

Build Through Collaboration

Sharing ideas early and working closely with product, engineering, and clients helps us learn, iterate, and shape the solution together.

OUTSIDE OF DESIGN

Still exploring.
Always making.

Still exploring.
Always making.

That same curiosity follows me outside of work, whether I’m exploring a new place or learning how to make something by hand.

Traveling Whenever I Can

New places challenge my assumptions and introduce me to different ways of experiencing and navigating the world.

Making Things by Hand

I love learning how to make things. Right now, it’s macramé. Before that, it was embroidery and notebook making.

Let’s work together!

Get in touch.

EXPERIENCE

Let’s work together!

Get in touch.

EXPERIENCE

CONTACT

Let’s work together!

Get in touch.

EXPERIENCE

Let’s work together!

Get in touch.